Understanding the Importance of PR in Retail Public relations (PR) plays a crucial role in the success of retail businesses. It involves...

Crafting a Compelling Narrative The world of nonprofits is very competitive so creating a compelling story is essential when it comes to...

Defining Your Unique Value Proposition Being a sole trader can be tough.  You’re often spinning all the plates, juggling all the balls,...

The title of this blog might sound slightly dramatic. You might be thinking this is an exaggeration but I kid you not it really is. It...

Key dates in March Use these dates to help you plan your social media or if they’re relevant use them as hooks for stories to approach...

What can PR do for your business?  Whilst not a direct sales driver PR is a great tool for raising awareness, securing your brand...

Small businesses and charities are the reason I went self-employed.  I’d worked for lots of big businesses and whilst out networking I’d...

As we exit what feels like the longest month of the year and transition into the shortest, the month that is meant to be filled with...

You’ve been considering PR for a long time but haven’t yet taken the plunge.   There are a number of reasons that as a small business you...

As  we all wind down for the festive break PR might, understandably,  be the last thing on your mind.  Whilst I could say the break would...

PR is great for many things one of which is building your brand. No matter the size of your business building brand loyalty is essential...

Whilst businesses are winding down for Christmas and we are all getting in the mood for some festivities the glossy monthly magazines are...

Whilst I was away last week Beck and Call PR turned 10 years old. I’ve been in public relations for more than 20 years but went...

There is a section of your favourite publication or a spot on your favourite podcast that you think would be a great fit for you and your...

When starting on your PR journey it can be easy to focus on racking up the coverage and mindset of why be in two publications when you...

Getting started in PR can be scary for a small business but I have something to tell you. You already have everything you need to get...

Self-employed life can be a minefield. When I first started, I lacked the confidence to charge what I was worth which I think is quite a...

It’s the summer holidays here and so now I am in the midst of the parenting/going on holiday/work juggle which I am sure is something...

If you’re anything like me then you’re more than likely always looking for ways to simplify your life, whether that’s delegating day to...

One thing I get asked a lot is "What is PR?" "What do you do?" After more than 20 years in the industry I'm not even sure my mum yet...