Defining Your Unique Value Proposition Being a sole trader can be tough.  You’re often spinning all the plates, juggling all the balls,...

As  we all wind down for the festive break PR might, understandably,  be the last thing on your mind.  Whilst I could say the break would...

Whilst I was away last week Beck and Call PR turned 10 years old. I’ve been in public relations for more than 20 years but went...

There is a section of your favourite publication or a spot on your favourite podcast that you think would be a great fit for you and your...

If you’re anything like me then you’re more than likely always looking for ways to simplify your life, whether that’s delegating day to...

Thursday 22nd June is positive media day. It was created to change the perspective and status quo of everyday media consumption. I’m...

As mentioned in previous blogs there are two types of media: long lead and short lead. Long lead media are things like print monthly...

What is it like working in PR? What do I do every day? People perceive PR to be a world of glamour and parties and whilst I have had my...

April is Stress Awareness Month with a recent report from Champion Health showing that 74% of people feel so stressed that they have felt...

We are already nearly at the end of February so it’s time to start looking at what you should be telling the media bout and sharing on...

Autumn is here and whilst we come to terms with the death of our Queen, ponder the war in Ukraine and constantly face headlines telling...

Producing ideas is part of my job and although I have worked in PR for over 20 years ideas don’t always come straight away. Like...

I can’t believe it is nearly August, time really does fly and nowhere more so than in the world of PR where e we are always having to...

Writing a blog can seem a daunting task, a blank page staring back you with no inkling of where to start. This week Content Marketing...

Online courses are a popular way to generate passive income but creating your course can be overwhelming and time consuming, and without...

Whilst life may have become a bit of a Groundhog Day your PR doesn’t have to. The release you have written and sent out hasn’t had any uptak