The title of this blog might sound slightly dramatic. You might be thinking this is an exaggeration but I kid you not it really is. It...

Key dates in March Use these dates to help you plan your social media or if they’re relevant use them as hooks for stories to approach...

What can PR do for your business?  Whilst not a direct sales driver PR is a great tool for raising awareness, securing your brand...

You’ve been considering PR for a long time but haven’t yet taken the plunge.   There are a number of reasons that as a small business you...

As  we all wind down for the festive break PR might, understandably,  be the last thing on your mind.  Whilst I could say the break would...

There is a section of your favourite publication or a spot on your favourite podcast that you think would be a great fit for you and your...

There is way more to PR than writing press releases, it’s a lot about forming relationships, spotting opportunities, creating features,...

When starting on your PR journey it can be easy to focus on racking up the coverage and mindset of why be in two publications when you...

Getting started in PR can be scary for a small business but I have something to tell you. You already have everything you need to get...

Self-employed life can be a minefield. When I first started, I lacked the confidence to charge what I was worth which I think is quite a...

If you’re anything like me then you’re more than likely always looking for ways to simplify your life, whether that’s delegating day to...

Summer is in full swing the weather has warmed up, the summer clothes are out, the school holidays are looming and for some an actual...

Thursday 22nd June is positive media day. It was created to change the perspective and status quo of everyday media consumption. I’m...

This week I thought instead of my usual PR blog I’d use this space to do a little getting to know me better exercise. So, I’m going to...

As mentioned in previous blogs there are two types of media: long lead and short lead. Long lead media are things like print monthly...

It’s been nearly 10 years since I started Beck and Call PR and as like most self-employed people work tends to be full of peaks and...

What is it like working in PR? What do I do every day? People perceive PR to be a world of glamour and parties and whilst I have had my...

For small businesses, PR is an essential part of any successful marketing strategy. Investing in public relations can help to build brand...

Somebody asked me the other day what the best piece of advice I’ve ever been given is and I didn’t have to think twice “Being able to...

I’ve been in the PR industry for more than 20 years and one thing that has never changed is that the expectations from friends, family...